Lee Murray – BLACK FRIDAY: 30 BRAND NEW Promo Email Swipes!

About the course: 

“Lee Murray – BLACK FRIDAY: 30 BRAND NEW Promo Email Swipes!” – Hold on to your wallets, folks, it’s Black Friday email swipe season! Look, I’m all for a good deal and a catchy subject line, but let’s talk about why relying on pre-packaged email templates might leave your Black Friday campaign feeling about as fresh as last year’s fruitcake.

Here’s the thing about standing out in a crowded inbox, especially during the Black Friday frenzy: originality trumps imitation every time.

  • Your brand voice should be unique, not a generic echo: Don’t let your Black Friday campaign sound like every other “30% off!” scream-fest in your customer’s inbox. Inject your brand’s personality, humor, and values into your messaging.
  • Context is king, not just a catchy subject line: What problem are you solving for your customers this Black Friday? How are you making their lives easier or better? Craft a narrative, don’t just hurl discounts at them.
  • Building a relationship is more valuable than a one-time sale: Black Friday is a sprint, but customer loyalty is a marathon. Use this opportunity to foster genuine connections, not just empty your subscribers’ wallets.

Remember, while email templates can provide a helpful starting point, don’t let them become a crutch. Craft compelling copy that reflects your brand’s unique voice, resonates with your audience’s needs, and builds lasting relationships. And hey, if you’re looking to up your email marketing game, platforms like TurboCourses might offer valuable resources on copywriting, audience segmentation, and crafting high-converting campaigns – because in the inbox, as in life, authenticity always stands out.

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